Industry Specialists
AI for Chiropractic
Convert curious leads into long-term care plans.
The Valley Marketing Group builds AI and marketing for Phoenix chiropractic practices: a receptionist that answers every new-patient call and books the visit, reminds and follows up, and requests reviews, plus Google Ads — designed around A.R.S. 32-924 advertising rules, the 15-day accident-solicitation limit, and HIPAA.
In plain English
What “AI for chiropractors” actually means
It does not examine, diagnose, or promise results. It handles the front desk: the phone, the schedule, and the follow-up that keeps a care plan going.
Answers every new-patient call
A voice assistant picks up, answers common questions, and books the first visit.
What it does for you: The American Chiropractic Association says small healthcare practices “miss up to 30 percent of incoming calls during office hours,” citing Invoca; that article is written by an answering-service vendor, so treat the number as directional.
What it will not do: It does not diagnose, promise a cure, or tell a caller what their condition is.
Handles accident and injury intake carefully
It takes inbound details — date, insurance, attorney — from people who call you.
What it does for you: Auto-accident and injury patients are often in pain and calling several offices; the first to answer is the first to book.
What it will not do: It does not contact accident victims it does not already know. Arizona law restricts solicitation within 15 days of a motor-vehicle or work accident.
Reminds and reduces no-shows
It confirms visits by text and makes rescheduling easy.
What it does for you: ChiroTouch cites a national missed-appointment rate near 27% in 2018, from a general-medical study, so even small reductions are worth having.
What it will not do: It does not include marketing in reminders or message patients who have not agreed to text.
Follows up on care plans
When a patient has not rebooked, it checks in with a short, kind message.
What it does for you: Care plans only work if patients complete them, and mid-plan drop-off is the quiet leak.
What it will not do: It does not pressure patients or make clinical claims about what they need.
Reactivates lapsed patients
It reaches out to patients who have not visited in a while with an invitation to come back.
What it does for you: A past patient is the cheapest new visit you can book.
What it will not do: It does not send reactivation texts without appropriate consent.
Requests reviews
After a good visit, it asks for an honest review.
What it does for you: A steady flow of real reviews helps new patients choose you.
What it will not do: It does not make testimonial claims about outcomes, and it does not filter out unhappy patients.
Start to finish
One new-patient call, start to finish
It is 5:45 p.m. A caller with neck pain after a rear-end collision two days ago is calling around.
- 15:45 p.m.
The call is answered
The assistant introduces itself as the practice's automated assistant and says it cannot give medical advice.
- 25:46 p.m.
It collects what the front desk needs
Name, phone, what happened, when, whether they have seen anyone, and insurance or attorney details if they volunteer them.
- 35:48 p.m.
It offers the first open slot
The caller picks a time, and a text confirms it.
- 45:49 p.m.
It flags what needs a human
Anything alarming, like severe symptoms, is flagged to staff and the caller is advised to seek emergency care if needed.
- 5After the visit
The plan stays on track
A reminder goes out for the next visit, and a check-in follows if a visit is missed.
Every angle
Every angle a chiropractic practice has to cover
A chiropractic practice has several different patients and several different payment models. Here is how we cover each.
Acute pain and first-visit patients
People in pain want to be seen soon and will call several offices. Answering fast and booking the same or next day is the whole game.
Auto-accident and personal-injury patients
These patients arrive through accident intake and attorney referrals. Inbound handling is safe; outreach to people you do not already know within 15 days of an accident is restricted.
Cash and membership wellness
Cash was the largest payment category in the profession's practice analysis, which is why clear pricing pages and membership options matter.
Insurance and Medicare
Medicare and Medicaid were 14.3% of cases and managed care 9.3%, so verification calls and clear coverage answers matter.
Care-plan completion
The quiet revenue leak is the patient who stops in the middle. Automated, human-sounding check-ins bring many back.
Lapsed-patient reactivation
A past patient costs nothing to market to. Reactivation needs consent and good timing.
Attorney and provider referrals
Referral relationships are a source to track and thank, not to pay for. Arizona law restricts certain solicitation and fee arrangements.
Reviews and reputation
Reviews and replies are part of how a new patient decides. A steady, honest flow matters more than any one review.
Google Ads and Local Services Ads
Chiropractors are on Google's Local Services Ads category list, with background, license, and insurance verification that takes roughly three to four weeks. Pre-badge ads and booking leads are not available for health-care verticals.
Reporting
We tie each call to its source, separating personal-injury from cash and insurance cases, so you can see which channels produce which patients.
The numbers
How patients choose a chiropractor, and where practices lose them
Patients come from referral first and the internet second, and they decide quickly when they are in pain.
We could not find a reliable chiropractic-specific missed-call rate, so we use general healthcare data as direction and ask you to count your own calls for 30 days. The new-patient survey is small, so it is a rough guide only.
What it costs
How chiropractic cases are paid
The payer mix shapes what the front desk needs to answer on the phone: price, insurance, and memberships.
How chiropractic cases are paid
Source: NBCE Practice Analysis of Chiropractic, 2020 (search-only; shares of cases; remaining categories not shown).
A verified chiropractic-specific search cost per click or lead was not available, so we do not quote one. All-industry LocaliQ 2026 search benchmarks are about $5.42 per click and $66.69 per lead, and nearby health categories run higher or lower, so we measure your own cost per new patient instead.
Rules we work within
The rules we design around
Arizona's chiropractic practice act is specific about advertising, and the AI must follow the same rules as a person.
A.R.S. 32-924(A)(8), (13) — cures and misleading advertising
Unprofessional conduct includes representing that a manifestly incurable condition can be permanently cured and advertising in a false, deceptive, or misleading manner.
Source: A.R.S. 32-924(A) (azleg.gov)
A.R.S. 32-924(A)(24)–(26) — prices and “free” offers
An advertised price must specify the services, procedures, or items included. “Free” must disclose what is included, and you may not charge more than the advertised price in effect at the time.
Source: A.R.S. 32-924(A) (azleg.gov)
A.R.S. 32-924(A)(27) — specialty claims
You may not advertise a specialty or procedure that requires a separate examination or certificate unless you meet the requirements.
Source: A.R.S. 32-924(A)
A.R.S. 32-924(A)(28) — accident solicitation
Solicitation by the licensee or a compensated agent of someone not previously known and who is vulnerable, including anyone known to have had a motor-vehicle or work accident within the last fifteen days, is unprofessional conduct. Because the AI acts as the practice's agent, we design it as inbound only.
Source: A.R.S. 32-924(A)(28)
A.A.C. R4-7-901 — misleading terms
False or misleading advertising includes “painless procedures,” “complete health services,” and the words “specialist,” “specializing,” or “expert.” We avoid those terms.
Source: A.A.C. R4-7-901 (Cornell LII)
FTC health claims
Health benefit claims need “competent and reliable scientific evidence,” generally randomized controlled trials; anecdotes and consumer surveys alone are not enough.
Source: FTC Health Products Compliance Guidance, December 2022
HIPAA, TCPA, and recording
AI vendors that handle protected health information need business associate agreements. AI-generated voices are “artificial” under the TCPA, and marketing texts generally need written consent. Arizona is one-party-consent under A.R.S. 13-3005, but we announce recording.
Source: HIPAA rules; FCC ruling 2024; A.R.S. 13-3005
We are a marketing and technology provider, not your counsel. Confirm ad copy and consent language with the Arizona State Board of Chiropractic Examiners and a healthcare attorney.
What goes wrong
What goes wrong
These come up in the practice act and the board's rules.
Advertising a “free exam” without saying what is included
A.R.S. 32-924(A)(25) requires disclosing what services or items are included in anything advertised as free.
Using “expert,” “specialist,” or “painless”
R4-7-901 lists them as misleading terms.
Reaching out to recent accident victims
The 15-day rule applies to the licensee's compensated agent too, which includes an AI or vendor.
Repeating statistics that cannot be traced
Figures like “85% won't call back” circulate without a source. We do not use them.
Calling a product “HIPAA certified”
There is no such certification. Compliance depends on how data is handled and on signed business associate agreements.
Your options
Doing it yourself, hiring a generalist, or working with us
Front desk only
- Cost:
- Salary and benefits
- Coverage:
- Business hours, when staff are free
A friendly front desk is the practice's face, but it cannot answer every call while checking patients in, and it is not there after hours.
A generalist marketing agency
- Cost:
- Flat monthly retainer
- Coverage:
- Ads and SEO, rarely call handling
Ads can fill the phone, but unanswered calls waste the spend, and chiropractic advertising rules are specific.
The Valley Marketing Group
- Cost:
- Performance-kicker aligned
- Coverage:
- Calls, booking, reminders, reviews, ads, and reporting
One connected system designed around A.R.S. 32-924, the 15-day accident rule, and HIPAA, with new patients reported by source.
Connects to what you use
Connects to the systems your practice uses
We confirm what each product allows before we promise a direct connection.
ChiroTouch
A widely used EHR and practice-management system. We verify integration options for your plan.
Jane App and ChiroHD
Scheduling and records tools. Compatibility is confirmed during setup.
Your calendar
Bookings go into real availability.
Call tracking and Google Ads
Calls are tied to the ad or listing, with personal-injury and cash cases reported separately.
Questions, answered
What is AI for a chiropractor, in plain English?
It answers calls, books the first visit, reminds and follows up, reactivates lapsed patients, and requests reviews. It does not examine, diagnose, or promise results.
Can it contact people who were just in a car accident?
No. A.R.S. 32-924(A)(28) restricts solicitation of people known to have had an accident in the last fifteen days, including by a compensated agent. We handle only inbound calls.
What can I say in ads?
Avoid claims of permanent cure for manifestly incurable conditions, “painless,” “expert,” and “specialist.” Specify what is included in any advertised price or free offer.
Is it HIPAA compliant?
No product is “HIPAA certified.” Compliance depends on signed business associate agreements and careful handling of recordings and transcripts. We build to that.
Can it send reactivation texts?
Yes, with appropriate consent and opt-out handling. Marketing texts generally need written consent under the TCPA.
Do you work with personal-injury chiropractors?
Yes, for inbound intake, with the accident-solicitation limit built in. We also separate personal-injury and cash cases in reporting.
Do you run Local Services Ads for chiropractors?
Chiropractors are on Google's category list, with verification that takes roughly three to four weeks and no pre-badge or booking leads for health care. We start it early.
What do I need to say about pricing?
State what is included in any advertised price and in any “free” offer, and do not charge more than the advertised price in effect at the time.
Which software do you connect to?
We work with common systems such as ChiroTouch and Jane, and we confirm what each plan allows before promising a direct sync.
How fast can it be live, and what does it cost?
Most practices are live within days once scripts and rules are approved. Pricing depends on services; book a free audit for real numbers.
Related: AI voice receptionist · Follow-up sequences · Reputation management · Free audit
What's costing you money
What is costing you the most
Curious leads ghosting after first inquiry
Inconsistent reactivation of past patients
Front desk juggling phones and check-ins
Watch It Work
A chiropractic scenario,
handled in real time.
Your AI agent picks up instantly, captures the details, books the appointment, and updates your systems — without anyone on your team lifting a finger.
Keep exploring
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