Free Calculator
What Could Google Ads Return for You?
Enter your budget and what a customer is worth. We'll estimate the leads, new customers, and revenue your ad spend could generate — using real industry benchmarks.
Your numbers
Drag the sliders — results update instantly.
Estimates use average Other / General benchmarks (cost-per-click, landing-page conversion, and close rate). Your actual results depend on your offer, website, and follow-up — which is exactly what we optimize.
Want these numbers for real?
Get a free, custom Google Ads plan built around your business — actual keywords, budget, and projected ROI.
How This Calculator Actually Works
This isn't a generic "multiply your budget by a guess" tool. The estimate runs on three real benchmarks that vary by industry — average cost-per-click, landing-page conversion rate (visitor → lead), and close rate (lead → paying customer) — based on U.S. small-business search advertising averages for each industry you select. HVAC, for example, runs a higher CPC than general home services but also a stronger close rate, because emergency searches convert at a higher rate once someone actually calls.
Your actual numbers will move based on three things this calculator can't see: your offer, your landing page, and your follow-up speed. Two businesses running the identical budget in the identical industry can see wildly different results — one converts leads into booked jobs within minutes, the other takes a day to call back. That gap is usually the single biggest lever in the whole equation, bigger than the ad spend itself.
Why Google Ads Still Works for Local Service Businesses
Search ads put you in front of someone who has already decided they need a service and is actively looking for who to call — the highest-intent moment in the entire buying journey. Unlike social or display ads, which interrupt someone scrolling, search ads answer a question someone already asked. For home services, legal, dental, and similar categories, that's the difference between advertising and selling.
What Actually Moves These Numbers
- Speed to lead. Contacting a lead within 5 minutes versus waiting an hour can be the difference between booking the job and never hearing back — most competitors still take hours.
- Landing page conversion. A dedicated page built around the ad's exact offer converts meaningfully better than sending traffic to a generic homepage.
- Negative keywords and search term mining. Every account bleeds budget on searches that will never convert until someone's actively filtering them out — weekly, not quarterly.
- Conversion tracking accuracy. If calls aren't tracked as conversions, Google's bidding algorithm is optimizing on incomplete data, which quietly inflates cost per lead over time.
Want these numbers run for your real account instead of an estimate? Our Google Ads AI agent handles daily bid and budget optimization automatically, and our Ad Lead Follow-Up agent closes the speed-to-lead gap that's usually costing more than the ad spend itself. See what we charge on our pricing page, or get a free audit of your current account.