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Blog
AI marketing insights for service businesses.
Google's July 2026 Local Services Ads Requirements Update: What Phoenix Contractors Need to Know
Why Google Business Profile Engagement Now Decides Your Local Ranking in 2026
Performance Max Asset A/B Testing: The 2026 Update Every Service Business Should Use
Electrician Google Ads Cost Per Lead in 2026: Real Numbers, Real Decisions
Electrical contractors are looking at two very different cost numbers depending on which Google ad type they run — and most are spending money on the more expensive one.
The 2026 BrightLocal Review Survey Changed What I Tell Every Client About Star Ratings
BrightLocal surveyed 1,002 US consumers for its 2026 Local Consumer Review Survey, and the numbers should change how you prioritize your marketing spend for the rest of this year.
Google Dropped the Guarantee: What the 2025 LSA Badge Change Means for Contractors
In October 2025, Google quietly removed the money-back guarantee from Local Services Ads and replaced three trust badges with one — here's what contractors need to know.
Moving Company Google Ads in 2026: Cost Per Lead, Fraud, and What Works
Moving companies get hit harder by fake leads and broker spam on Google Ads than almost any other home service. Here's what real leads cost, how to filter junk, and why $100 per lead is still profitable when the average local move is $1,489.