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    Local Services Ads Management

    The Google-Guaranteed badge, managed for you

    Google is folding Local Services Ads into the main Google Ads platform through Performance Max — a major structural change rolling out through 2027 that will confuse a lot of business owners managing their own account. We handle the transition and the ongoing management, so your Google-Guaranteed badge, your lead flow, and your pay-per-lead budget stay protected through the change instead of quietly breaking.

    43.9% average book rate

    Get your free AI audit — see how Local Services Ads Management works for you

    Prefer to talk? Call (623) 343-3141

    How it works

    Three steps. Fully automated.

    Step 1

    Sets up and verifies your profile correctly the first time

    Getting approved requires a verified Google Business Profile, license and insurance documentation, and a background check — and getting any of it wrong causes delays that cost weeks of lead flow. The agent handles the setup end-to-end so your profile is verified and running without the back-and-forth that trips up most businesses doing it themselves.

    Step 2

    Manages bids, budget, and lead disputes continuously

    Unlike standard Google Ads, you pay per lead, not per click — which means a bad lead (wrong service area, spam, duplicate) is money wasted unless someone disputes it. The agent reviews every lead, files disputes on anything that doesn't meet Google's criteria, and adjusts your budget and category bids weekly based on what's actually converting.

    Step 3

    Reports cost per lead alongside your other campaigns

    Local Services Ads results are reported together with your Search and Performance Max campaigns, so you see one real picture of cost per lead and cost per booked job across your entire Google Ads presence — not a disconnected dashboard you have to check separately.

    What it knows

    Trained on YOUR business

    0% trained
    • Service categories & licensing
    • Review profile
    • Service area boundaries
    • Budget caps
    • Dispute criteria
    • Combined Ads reporting

    Real outcomes

    What clients see with Local Services Ads Management

    $53
    Average cost per lead
    43.9%
    Average book rate
    49%
    Cheaper than standard Search ads

    What changed with Local Services Ads in 2026

    This program looks different than it did even a year ago, and a lot of business owners managing their own account are running on outdated information.

    • The Google Guaranteed and Google Screened badges have been replaced by a single Google Verified badge
    • The money-back guarantee program has been discontinued
    • A verified Google Business Profile is now a hard requirement to run ads at all — not optional
    • Google continues folding LSA into the broader Google Ads / Performance Max platform through 2027

    Local Services Ads vs. standard Google Ads

    • LSA: pay per lead, not per click — you only pay when someone actually contacts you
    • LSA: averages $53 per lead with a 43.9% book rate and 7.84x closed ROAS — roughly 49% cheaper per paying customer than standard Search ads
    • Standard Google Ads: pay per click whether they call or not, but offers more control over targeting, ad copy, and landing pages
    • Most service businesses run both — LSA for cheap, high-intent local leads; Search for everything LSA category restrictions don't cover

    Why lead disputes matter

    Every account accumulates invalid leads — wrong service area, spam numbers, duplicate submissions, or someone looking for a service you don't offer. Each one you don't dispute is money charged to your budget for a lead that was never going to book. Businesses managing LSA themselves routinely leave this money on the table simply because disputing takes time they don't have.

    Common Questions

    Local Services Ads (LSA) are the pay-per-lead ads that appear at the very top of Google search results with a green Google-Guaranteed checkmark, above regular Search and Google Ads. You pay per qualified lead, not per click, and the Google-Guaranteed badge signals to customers that Google has vetted your business.

    Google is retiring the standalone LSA dashboard and moving management into the main Google Ads platform through Performance Max, rolling out through 2027. Accounts that aren't actively managed through this transition risk losing the badge, misconfigured budgets, or a gap in lead flow.

    Google Ads AI manages your Search and Performance Max campaigns. Local Services Ads is a separate, pay-per-lead program with its own verification, badge, and dispute process. We manage both together so your budget and reporting are unified instead of siloed.

    Yes. Spam calls, out-of-area requests, and leads for services you don't offer can all be disputed for a credit. We monitor your lead activity and file disputes on your behalf so you're not paying for leads that were never going to become jobs.

    No. We handle the background check, license, and insurance verification process to get you badged if you don't have it yet, then manage the account going forward.

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    Get a free AI audit. We'll show you exactly how Local Services Ads Management would work for you.

    Prefer to talk? Call (623) 343-3141