Question 1

What is Google Local Services Ads?

Accepted Answer

Local Services Ads (LSA) are the pay-per-lead ads that appear at the very top of Google search results with a green Google-Guaranteed checkmark, above regular Search and Google Ads. You pay per qualified lead, not per click, and the Google-Guaranteed badge signals to customers that Google has vetted your business.

Question 2

Why does LSA need active management right now?

Accepted Answer

Google is retiring the standalone LSA dashboard and moving management into the main Google Ads platform through Performance Max, rolling out through 2027. Accounts that aren't actively managed through this transition risk losing the badge, misconfigured budgets, or a gap in lead flow.

Question 3

How is this different from your Google Ads AI agent?

Accepted Answer

Google Ads AI manages your Search and Performance Max campaigns. Local Services Ads is a separate, pay-per-lead program with its own verification, badge, and dispute process. We manage both together so your budget and reporting are unified instead of siloed.

Question 4

Can you dispute leads that aren't real?

Accepted Answer

Yes. Spam calls, out-of-area requests, and leads for services you don't offer can all be disputed for a credit. We monitor your lead activity and file disputes on your behalf so you're not paying for leads that were never going to become jobs.

Question 5

Do I need to already have the Google-Guaranteed badge?

Accepted Answer

No. We handle the background check, license, and insurance verification process to get you badged if you don't have it yet, then manage the account going forward.

Local Services Ads Management

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