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    GEO · Generative Engine Optimization

    Get Recommended Inside the AI Answer, Not Just on Page One

    A growing share of your customers aren't scrolling Google anymore — they're asking ChatGPT, Claude, Perplexity, or Gemini who to call. GEO is how you make sure it's you.

    Why This Matters Right Now

    Most Local Businesses Are Already Invisible to AI

    87%

    of independent HVAC & plumbing contractors have zero AI citation share

    5W Public Relations, HVAC & Plumbing AI Visibility Index 2026

    45%

    of consumers now use AI tools for local business recommendations — up from 6% a year earlier

    BrightLocal, Local Consumer Review Survey 2026

    86%

    of AI citations pull from a business’s own site and profiles, not third-party directories

    Yext Research, 2025

    What GEO Actually Is

    Generative Engine Optimization, Explained

    GEO is not the same as SEO
    Traditional SEO wins you a ranking on a results page a human scrolls through. GEO gets your business named inside the answer an AI tool gives before the person ever sees a list of links at all.
    GEO is broader than AEO
    Answer Engine Optimization (AEO) is the narrower, Google-specific piece — featured snippets and AI Overviews. GEO covers being cited across every generative engine: ChatGPT, Claude, Perplexity, and Gemini, not just Google.
    Franchises are already winning this
    The same research that found 87% of independent contractors have zero AI citation share also found 3 national franchise networks — under 5% of contractors — already hold roughly 19% of AI citations in the category.

    What's Included

    How We Get You Cited

    Structured data and schema built for AI comprehension, not just search crawlers
    Content written to be directly quotable by AI answer engines
    Google Business Profile and directory data aligned so AI tools have one consistent source of truth
    Monitoring of what ChatGPT, Claude, Perplexity, and Google AI Overviews actually say about your business
    Competitor citation tracking — who AI is recommending in your market right now
    Ongoing optimization as AI models and citation patterns change

    Common Questions About GEO

    How is this different from what our SEO Content Agent already does?

    Our SEO Content Agent builds the pages and schema that rank you on Google's results page. GEO builds on that same foundation but optimizes it specifically for how AI models read, extract, and cite information — quotable structure, consistent facts across every source an AI pulls from, and monitoring of what the AI tools are actually saying. Most clients run both together.

    Can you guarantee we get cited by ChatGPT or Google AI Overviews?

    No one can guarantee a specific AI citation — the models change constantly and no vendor controls them. What we can do is fix the structural reasons businesses get skipped (inconsistent NAP data, no structured data, thin or unquotable content) and track citation share over time so you can see the trend, not just a one-time snapshot.

    Do I need a Google Business Profile for this to work?

    Yes — it's one of the core sources AI tools pull from for local business facts, alongside your own website. If your GBP and website disagree on basic facts (hours, services, service area), that inconsistency is one of the most common reasons a business gets left out of an AI answer entirely.

    Find Out If AI Even Knows You Exist

    We'll run your business through ChatGPT, Claude, Perplexity, and Google AI Overviews and show you exactly where you stand — free, no pressure.